Spirits & Liqueurs Gin

11 New Gins to Try Right Now

From local grains to lighthouses, these bottles look to a range of inspirations.

Gin bottles
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Liquor.com / Laura Sant

Whether inspired by English lighthouses, the cycles of the moon, or the flavors of the Mediterranean, the ever-expanding array of new bottles illustrate that gin is still in.

While crisp juniper-forward London dry gin remains the classic, the category now includes a wider array of flavors than ever before. In addition to fruited gin styles, such as sloe gin (made with sloe berries) or damson gin (made with damson plums) and barrel-aged gins, which can offer subtle vanilla and spice tones, flavored gins—a trend that began in England—are on the rise here in the U.S. A representative of Prairie Organic Spirits, which released its first flavored gin earlier this year, says they’ve seen the popularity of flavored gins increasing by nearly 200% in 2020. 

Perhaps another sign that gin is on the upswing: Similar to celebrity tequilas and celebrity whiskeys, the era of celebrity gins may have arrived. Although actor Ryan Reynolds sold Aviation to Diageo last year in a $610 million deal, 2021 brings new bottlings backed by a National Football League owner (6 O’clock) and a producer/director (Artingstall’s Brilliant London dry).


These are 11 new bottles to try.

  • Artingstall’s Brilliant London Dry

    Artingstall’s Brilliant London Dry

    Liquor.com / Laura Sant

    The backstory of this gin is that Paul Feig, the quirky producer/director behind “Bridesmaids,” “Freaks & Geeks,” “Ghostbusters,” and “The Office,” never found a gin he truly loved until he made his own, which launched in February 2020. His version is light on juniper and infused with 11 botanicals, including orris root, cassia, elderberries and citrus, presented in a vintage-style decanter.

  • Conniption Barrel Aged Series No. 1 2020 Release

    Conniption Barrel Aged

    Liquor.com / Laura Sant

    In 2019, Constellation Brands made a minority investment in North Carolina’s Durham Distillery. Among other things, it gave Durham access to Constellation’s broader spirits portfolio, which also includes Utah whiskey-maker High West. Voila: this limited-edition navy-strength gin aged in High West bourbon barrels, the first in a series of aged gins to be introduced annually by the distillery. Although it was originally launched at the end of 2020 as a North Carolina exclusive, this barrel-aged gin has performed so well at the local level that in February 2021 the vanilla-tinged bottling became available nationally, primarily via Durham Distillery’s website.

  • Hendrick’s Lunar

    Hendrick’s Lunar

    Liquor.com / Laura Sant

    The second limited-edition release from Hendrick’s master distiller Lesley Gracie’s “Cabinet of Curiosities” is made with botanicals “that flourish below the light of the moon,” according to its producer, although the brand declines to share exactly which botanicals those may be. (Most likely, they’re the same as in the standard-issue Hendrick’s, as Gracie has said that the botanicals she cultivates in her hothouses “take on entirely different sensory characteristics under the influence of moonlight.”) The producer describes the gin as offering “a delicate balance of gentle spice and subtle floral notes with a soft citrus finish.”

  • Poli Marconi 42

    Poli Marconi 42

    Liquor.com / Laura Sant

    Named for its alcohol strength (42% ABV) and the street where the distillery is located (Via Marconi), this Italian gin seeks to channel the aromas and flavors of the Mediterranean. In addition to the necessary juniper, the herbs and spices used to flavor the liquid include rosemary, mint, basil, thyme, cardamom, coriander and fennel. This bottle is new to the U.S. as of February 2021 and is produced by Poli Distillerie, which also makes grappa.

    Continue to 5 of 8 below.
  • Prairie Organic Cucumber, Mint & Lime Flavored

    Prairie Organic Cucumber, Mint & Lime Flavored

    Liquor.com / Laura Sant

    This is the first-ever flavored gin from Prairie Organic, released in January 2021 and made with all-natural USDA organic ingredients and flavors and with zero chemicals or pesticides. Its producer recommends enjoying this minty and citrusy gin, bottled at 90 proof, with soda water or shaken into a Gimlet.

  • Salcombe Start Point

    Salcombe Start Point

    Liquor.com / Laura Sant

    From the coastal town of Salcombe in Devon, England, this is a classic London dry-style gin that was introduced to the U.S. in October 2020. It’s named for the iconic Start Point lighthouse, which marked the beginning of the 19th-century voyages of the Salcombe fruit schooners that carried exotic goods, fruits and spices. Accordingly, this gin is distinctly citrusy, nodding to that heritage.

  • 6 O’clock

    6 O’clock

    Liquor.com / Laura Sant

    Hailing from Bristol, England, this lineup of small-batch gins includes a flagship London dry; fruity damson and sloe gins; and a 100-proof bottling called Brunel. The producer of the gins is artisan spirits maker Bramley & Gage; it’s new to the U.S. as of November 2020 and was brought here by a group that includes Robert Rothman, the CEO of Black Diamond Capital and an owner of Washington, D.C.’s National Football League team.

  • Still Austin The Naturalist American

    Still Austin The Naturalist American

    Liquor.com / Laura Sant

    From Texas craft producer Still Austin, this is a particularly citrus-forward gin. The base is made with 100% Texas-grown grains: brasetto rye and non-GMO white corn. It’s pot-stilled in small batches and infused with botanicals including coriander, elderflower, Jamaican allspice, two types of cinnamon and three types of citrus. The label art was painted by renowned Austin artist Marc Burckhardt (who also designed the latest iteration of the Compass Box Peat Monster).